Swissgenetics Data Protection Policy

This Data Protection Policy sets out how the Swissgenetics Genossenschaft (“Swissgenetics”) handles personal data collected through the use of websites, online platforms and Swissgenetics applications. Swissgenetics operates the websites,,, and the online platforms Elvasem and Elvamobile. For handling insemination orders, Swissgenetics also uses the Swisscom online platform Voicebox.

By using one of the websites or online platforms, you signal your acceptance of this Data Protection Policy and agree to the handling of your data in accordance with this Data Protection Policy.


1. Data protection

Swissgenetics takes the protection of your personal information very seriously. We treat your personal data confidentially and in accordance with the valid data protection regulations and this Data Protection Policy. Use of our websites – with the exception of the Webshop – is possible without entering any personal data. Where personal data is requested on our websites (e.g. names, addresses or e-mail addresses), as far as possible provision of such data will always be on a voluntary basis. Please note that data transmission over the Internet (e.g. when communicating via e-mail) may be associated with certain security risks. Complete protection of data against access by third parties cannot be assured.


2. Collection and storage of personal data

Depending on the website or online platform concerned, it may be necessary to register and/or set up a user account so that you can use our services or to enable us to process orders. When registering, personal details such as first name, surname, address, phone number, e-mail address and, if needed, other data will be collected and stored. Swissgenetics collects and stores personal data when this is needed for services such as placing orders, taking up offers or participating in competitions, etc.

Upon receipt of your insemination orders, personal details such as phone numbers and voice messages will be stored.

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details given there, will be stored in order to process the request and in case of follow-up questions. This information will not be shared without your consent. These details and our procedure for handling your data also apply to orders you place via our websites using web-based order forms. We only store the personal information you provide for as long as is necessary to fulfill the purposes for which the information was provided, or as stipulated by law.

The main storage of all data needed by Swissgenetics to process the customer’s insemination order is performed on the Elvadata AG data storage platforms. Elvadata AG is certified to ISO 27001.


3. Use and disclosure of personal data 

By providing your personal details, you accept that Swissgenetics may edit and use them for the following purposes:

  • Fulfillment and settlement of contractual and legal obligations
  • Financial transactions between Swissgenetics and the customer
  • Marketing activities, in particular in support of the customer relationship
  • Optimization of products and services
  • Evaluation and statistics concerning user behavior


4. References and links

The websites, online platforms and applications of Swissgenetics contain references and links to other third party websites. We are not responsible for the content of links to other websites included on our website.


5. Cookies

Some of our websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our websites more user-friendly, effective and secure. Most of the cookies used are so-called "session cookies". These are automatically deleted on leaving the website. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit our website. 

You can prevent the creation of cookies by our website at any time by means of an appropriate setting of the Internet browser used and thus permanently denying the setting of cookies. Furthermore, cookies which have previously been installed can be deleted at any time via your internet browser or another software program. This is possible with all commonly used internet browsers. 

Please note that disabling cookies may diminish the performance of our websites.

5.1 Cookies used by Swissgenetics and their function

  • be_typo_user
    Shows an active session in the administration area of the website (TYPO3 backend). This cookie will be removed as soon as the browser is closed.
  • fe_typo_user
    Only used for an active login in a closed area on the website for storing the entered access data. This cookie will be removed as soon as the browser is closed.
    PHP session identification. Only used when the session is active in the administration area of the website (TYPO3 backend). This cookie will be removed as soon as the browser is closed.
  • Google Analytics Cookies (_ga, _gat, _gid)
    See section “5.2 Google Analytics”
  • YoutTube Cookies
  • ISSUU Cookies (_qca, d, iutk, mc)
  • Google Maps Cookies (SIDCC, NID, SID, HSID, …);

5.2 Google Analytics data protection policy

The website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called "cookies", text files that are stored on your computer and that permit analysis of your use of the website. We use the results of this analysis to continually optimize the website in accordance with your needs. The IP address sent from your browser as part of Google Analytics will not be used in conjunction with any other Google data. 

Swissgenetics anonymizes the IP address on this website, by Google previously shortening your IP address. This renders any personalization via the IP address impossible.


6. Newsletter

If you would like to receive the newsletter offered on the website, we need your e-mail address, together with information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No other data will be collected. We will use this data solely for delivery of the requested information and will not pass it on to any third parties. 

Your consent to the storage of this data, your e-mail address and its use for sending the newsletter can be revoked at any time, for example by clicking the "Unsubscribe" link in the newsletter.


7. Right of access, erasure or blocking

At any time you have the right to free information about the personal data stored about you, its origin and recipient and the purpose of the data processing as well as a right to rectification, blocking or erasure of such data. You can contact us, at any time, for further information on your personal data at the address given in the imprint.


8. SSL encryption

The websites and online platforms of Swissgenetics use SSL encryption for security purposes and to protect the transmission of sensitive content, such as any request you send to us as a user of the site. You can recognize a secure, encrypted connection by the fact that the address line of your browser changes from "http: //" to "https: //" and the lock symbol is displayed. When SSL encryption is enabled, the data you submit to us cannot be read by third parties.


9. Changes and user consent to the Data Protection Policy

Swissgenetics reserves the right to change the Data Protection Policy to reflect new or changing needs and legal requirements. The latest version will be made available to you electronically at all times. With your continuing use of websites, online platforms, data network and applications, you signal your agree¬ment to the applicable valid data protection regulations.


Issued: June 2018 – Swissgenetics cooperative