Cooperation with Semex
Swissgenetics and SEMEX, a worldwide leading bovine semen supplier from Canada, signed a formal agreement on November 5, 2004 to form a global distribution partnership. Through this agreement, Swissgenetics will sell its semen to foreign countries through SEMEX’s extensive worldwide distribution network.
SEMEX is the largest bovine semen exporter in the world, with an excellent distribution network, covering all continents with 80 distributors in place around the world. Swissgenetics’ development of Brown Swiss and Red Holstein sires, as well as the development of bulls based on the original Swiss breeds adds a new dimension to the SEMEX sire lineup, certain to be of interest to its distributors everywhere.
Complementary products, both of the highest quality available, are certain to increase sales for both companies and prove to be a win-win situation. Swissgenetics will continue its existing cooperation with its German and Italian distributors for the Brown Swiss breed, and will also continue to serve select markets directly.